The living entities who are averse to the service of the Lord try to become the objects of service in this material world and so they become entangled in the wheel of fruitive activities. Such activities are most insignificant. When we try to become the enjoyer and engage our senses in seeking limited pleasure, we become contaminated and thus invite our own ruination. We have no alternative than to take shelter of those whose grace can certainly award us all auspiciousness.
Srimad Bhagavatam–Lecture Two